If you have a subscriber list sending out email newsletters regularly is a great way to not only build relationships with your readers but you can also benefit by generating ongoing profits for your internet income opportunities.
Of course like all marketing campaigns your email newsletter will need to be optimized for you to really make a success of it. In this article we are going to discuss some tips that will help you create an email newsletter that will help your online business become more profitable.
- Get your readers to move beyond their inbox and onto your website!
Although many email newsletters are written so that they keep their readers interested they do not actively encourage them to move from their inbox to the website, so a good way to make them move is to grab their interest initially… and then create the bulk of the letter online.
By making use of all the additional tools that a website offers you can make your email newsletter more interactive. You can do this by asking your readers to comment on your article or ask questions in relation to the article and you could then write a newsletter the following week answering the questions that were previously asked.
By getting your readers involved in this way, not only are you getting them to the web pages that you want them to visit but this is also your opportunity to promote the products that you are selling. By doing it in this manner it will seem less “sales oriented” keeping your readers happier and also gaining more profit for you.
- It must be easy to read.
The importance of making your email newsletter easy on the eyes cannot be stressed enough; no one is going to read anything online if they have to strain their eyes in order to do so. This is not really difficult to do and here are some easy steps to follow.
Keep your sentences and paragraphs short. This makes reading much easier and people can scan the newsletter. It is a well known fact that generally when reading an article or letter online people tend to scan it. This is even more critical when you are trying to get people to move beyond their inbox and onto your web page.
An easy method to use for this is by having only the title of your article and maybe the first paragraph before asking them to move over to your website for the rest of the story.
- Once your readers have moved to your website you should be testing what works best.
There are a variety of ways that you can test which method will work best for you. You can split test things such as subject headings; teasers etc. to get your readers to your online newsletter and this will then give you a better idea of what areas will be best for you to optimize your newsletter.
You can run an easy split-test by sending out two slightly different emails through your auto-responder with each email offering the same product but with a slight change in either the title or in the action that you want them to take, just check that your auto-responder has this capability.
There are probably thousands of email newsletter tips available on the internet and some are more valuable than others. The truth though is that the email newsletter tips that help to improve the profitability of your online income business are the ones that you really need to take note of if you want to have happy subscribers and a good rate of conversion.